I hanged my tie on the wall almost a year ago and decided going lone ranger for a while. This got me into the wonderful world of WordPress and everything that came afterward, including the book I am writing on WordPress development.
Today I had a meeting for a partnership offer in a soon to be big media company. They need my expertise in embedded systems (a previous job story) as they are creating a media product for the world wide market and they want me for heading the development in the right way.
So it's been more than a year since I was in a similar story last time, and I have to say it felt a bit strange watching what these guys do now. WordPress and everything surrounding it, made way under my skin and I am really observing everything from a different perspective now.
These people have no awareness of the Internet as the single most powerful marketing media in the world today. Have no mistake, they know all about viral marketing, affiliate business etc. only they never applied it to Internet - all their experience comes from decades of working with real world economy.
So I immediately saw numerous ways where I can enhance the company profits by just applying basic Internet marketing techniques, let alone what a full blown campaign could do. I also saw an opportunity to learn from people who did it the 'hard' way all these years. Interesting combination, and I just might wear my tie again.
Finally I met a chap working on the new site for the company. "What software did you use?" I asked. "Joomla" he responded. Ouch. Start learning WordPress, I thought to myself.
- How do they get away with this?
- Life is beautiful virus
- Why is Facebook worth more then Ford and AMD combined
Posted in: Debate
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