Seldom it happens that you get few incoming links typed wrong, or you delete/move some of your posts. The result will be a 404 page not found error page displayed to your visitors coming for the old link.
Luckily WordPress has a custom page for handling 404 errors, in the form of 404.php template in your theme. However the default page in many themes leaves much to be desired.
You can easily enhance this page by adding Google's 404 enhancer script, available from Google Webmaster Tools -> Tools -> Enhance 404 pages. To use it, simply copy the script anywhere in your 404 page template body.
As a test visit this URL http://www.prelovac.com/vladimir/WordPress-plugins/-wall. It should be pointing to my WP Wall plugin but the linking site got it wrong.
The new enhanced 404 page will provide the user with much more options, like going to the proper link or searching the site for keywords (Google extracts them automatically).
I have included these changes in the new release of Amazig Grace/Blue Grace themes which you can download here.
Useful links on Google:
- Organic Search Optimization Strategy for 2011
- Aggressive Link Building with WordPress plugins
- How to Improve Page Rank? Linking is the Key!
Posted in: SEO
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