How to effectively use SEO Doctor for diagnosing website problems

Recent update of SEO Doctor, my free SEO audit tool for Firefox, was a very important release as now the add-on features the most comprehensive set of on-site optimization tools found in any extension, paid or free.

One of the features I gave a lot of attention to was website indexing problems that seem to have affected a lot of webmasters recently (and no wonder too, with so many things that can accidentally go wrong).

SEO Doctor automatically detects all possible causes for a page not to be indexed - robots.txt exclusion, meta noindex tag, rel canonical tag and x-robots-noindex http headers.

In addition, it instantly detects all common SEO problems by simply loading a desired page in the browser window.

As a little guide on using SEO Doctor to diagnose common problems, I decided to visit some of my recent commentators websites just to see what will come up in SEO Doctor.

1. Indexing issues

Website: http://myanimestreaming.com/inazuma-eleven

The problem on the given page seems to be meta noindex tag which causes the page not to be indexed in search engines at all. This seems to be on purpose as this is a category page, but it is not always the best practice to have these pages noindexed. When it serves as a fine aggregator of very closely related articles it is better to have the page indexed and set as an anchor point for ranking for it's keyword. This technique is also called SEO Siloing.

Suggestion: Remove noindex from category pages when it can be used for siloing highly related content.

2. H1 tag issues

Websites: http://www.webmasteradvance.com/ and http://www.hardwareinsight.com/

These two sites seem to not use an H1 tag on the home page and just start with H2 tags for the listed posts. Beauty of using the H1 tag on the home page is that you can emphasize the main keyword of your site.

Suggestion: Be it  'Webmaster Advance' or 'Hardware Insight' or any other keyword phrase you want to emphasize,  you can add H1 tag either as text or as a wrapper for the logo image with alt text.

3. Title tag issues

Website: http://www.towerfour.com/portfolio/

This page uses two title tags and thus the score is lowered to only 51%.

Suggestion: Being one of the most important SEO elements, do not try to confuse search engines without a reason as the document should have only one title tag - the one in it's <head> section.

4. 'Soft' errors

Website: http://lessontolife.ce.ms/bible-jesus-christ

Here we have a case of no critical errors, but a lots of soft 'warnings'. Document structure is a bit mixed up with two H1 tags, there are 283 links on the page, the main image does not have alt text, and the title is a bit long to fit in search engine results. Lot's of opportunities for a good score missed for a small effort.

Suggestion: These are all fairly easy items to fix. Just follow SEO Doctor recommendations (available when you click More info link in the SEO Doctor panel for any error/warning) and fix them one by one.

5. Good job!

Websites: http://www.viking.ee/en/ and http://artinblog.ru/

And here is a perfect 100% score, this webmaster is definitively SEO aware.

Suggestion: Keep up with the good work!


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29 Comments

  1. Feb 21st, 2013

    Hi Vladimir, just found your tool and already given it a try and solved a couple of problems. No way I am a techi and this tool is a great help. Thanks and please keep me advised if you have of develop other tools. Thanks for your help.
    Regards

  2. Jul 23rd, 2012

    This looks like a great plugin but for some reason would not download from the link at the top of the page.
    It seemed to download because the install now button appeared but when I hit it, nothing happened.
    Any ideas please.
    Kellio

  3. Jan 27th, 2012

    sen bir dahisin ben seo işine yeni başladım 1 haftadır okuyorum araştırıyorum sayende o kadar çok hatalarımı düzelttim ki ve şunu öğrendim her önüne gelen ben seo uzmanıyım...
    wordpress bir gemi ise, Kaptanı Vladimir tartışılmaz...

  4. Sep 29th, 2011

    omg, i confuse cause my blog have many title tags, what should i do?

  5. Apr 11th, 2011

    I Have using this great plugin,.. :D
    and my SEO score of my website are 89%....
    But why my website are still poor ranking ?

    • Apr 11th, 2011

      Eating spinach and drinking milk does not automatically make you a great athlete, it just provides a good base ;) You have a lot more to learn.

      • May 4th, 2012

        I like that - many bloggers are waiting for miracles, but it takes time or money or skill.

    • Aug 7th, 2012

      Links..... In a single word. Probably links. TECHNICALLY, as far as ranking a page, there are truly only a few things that matter - links, links, anchor text, links, load time, server speed, not blacklisted or banned, or bad neighborhood, links, anchor text links, etc.
      Content actually matters very little when ranking websites. For conversion and for your website to be PROFITABLE, content is critical, but as far as purely ranking it? Not so much....

  6. Dec 18th, 2010

    Having self taught myself optimization for my webstore, this was a great find. Not only did it validate that I had actually done pretty well on my own, it gave me a couple tips to get 100% scores on just about every page on my site. Great application.

  7. Dec 13th, 2010

    I'm having the same Canonical problem mentioned above...but still, this is a great program. It pointed out what was wrong, I learned about the issue, and then solved it - perfect.

  8. Nov 26th, 2010

    Great tool Vladimir, thanks for the effort and sharing !

  9. Nov 15th, 2010

    Vladimir,

    This plug in simply amazing. It's so handy that I've had to move back to using Firefox... for an SEO company like ours it saves hours when we're doing audits. Fantastic!

    Seriously - where's your donate button?

    • Nov 15th, 2010

      Cheers. If you like it just write a post about it, that's my best reward

    • Nov 18th, 2010

      I highly recommend you using this tool for your own website Mark - your score is one of the lowest I have ever seen.

  10. Nov 11th, 2010

    Good work. Its good to see somebody ho worked on such a plugin, hope to see such more plugins in future.

  11. Bill Slater
    Nov 4th, 2010

    Thanks for your commitment to help others, SEO is an incredible topic and many like to make it as hard as possible to understand. I for one just need some simple easy to understand processes to get my sites where they need to be.
    Is there a PDF for the SEO Doctor tutorial that I can download or do you only get access to it when you click the more info link as checking the website?

    • Nov 4th, 2010

      Hi Bill

      I hope instructions I am giving are easy to understand?

      I don't have a PDF yet, might prepare it though.

  12. Nov 4th, 2010

    I've got an unindex web (http://www.freegetdirectory.com), maybe Goo*le has banned it. Could I use this tool to solve/diagnostic my problem, so my web can be index by Search engine again ?

  13. Domenick
    Oct 31st, 2010

    Vladimir, love this tool. Quick question. Been working on a site http://allpromoving.com and SEO Doctor states that the site is indexable even though I have all SEO settings within the theme set up for proper indexing. I get this "page is not indexable because this page has a canonical url set to [http://allpromove.com] Any ideas? Thanks.

    • Domenick
      Oct 31st, 2010

      Vladimir, love this tool. Quick question. Been working on a site http://allpromove.com and SEO Doctor states that the site is indexable even though I have all SEO settings within the theme set up for proper indexing. I get this "page is not indexable because this page has a canonical url set to [http://allpromove.com] Any ideas? Thanks.

      • Nov 13th, 2010

        Hi Vladimir, thanks for nice tool.
        But in my case, I also experienced the same thing with domenick. I found "page is not indexable because this page has a canonical url set to [http://www.herbalmabruuk.com]" <<---Can you explain why a page is not indexable when this url is correct??

        thank in advance

        • Nov 13th, 2010

          There is a bug sometimes if the page has canonical url set to itself. Will be fixed with next update.

    • Domenick
      Oct 31st, 2010

      Disregard the allpromoving.com, my apologies for the error.

  14. Oct 28th, 2010

    Thank you for great tool & tutorials! How often do yo update it?

  15. Oct 28th, 2010

    Thank you for great tool & tutorials! Any chance on creating a Chrome version?

    • Oct 28th, 2010

      Unfortunately Chrome does not allow tool with this capabilities to be produced as an extension. SEO Doctor is one of the few reasons I have to stick with Firefox.

  16. Oct 28th, 2010

    Seems like a nice tool, I've stopped using Firefox recently (I've been a big fan but it's just way too buggy & slow) I would love to see this for chrome... any chances you're going to do it for Chrome too?

  17. Oct 26th, 2010

    Does SEO Doctor Play well wih WordPress ?

  18. Jlyn
    Oct 26th, 2010

    very interesting i actually have heard many areas here is one of them actually http://su.pr/7NaLlF

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