Recent update of SEO Doctor, my free SEO audit tool for Firefox, was a very important release as now the add-on features the most comprehensive set of on-site optimization tools found in any extension, paid or free.
One of the features I gave a lot of attention to was website indexing problems that seem to have affected a lot of webmasters recently (and no wonder too, with so many things that can accidentally go wrong).
SEO Doctor automatically detects all possible causes for a page not to be indexed - robots.txt exclusion, meta noindex tag, rel canonical tag and x-robots-noindex http headers.
In addition, it instantly detects all common SEO problems by simply loading a desired page in the browser window.
As a little guide on using SEO Doctor to diagnose common problems, I decided to visit some of my recent commentators websites just to see what will come up in SEO Doctor.
1. Indexing issues
The problem on the given page seems to be meta noindex tag which causes the page not to be indexed in search engines at all. This seems to be on purpose as this is a category page, but it is not always the best practice to have these pages noindexed. When it serves as a fine aggregator of very closely related articles it is better to have the page indexed and set as an anchor point for ranking for it's keyword. This technique is also called SEO Siloing.
Suggestion: Remove noindex from category pages when it can be used for siloing highly related content.
2. H1 tag issues
Websites: http://www.webmasteradvance.com/ and http://www.hardwareinsight.com/
These two sites seem to not use an H1 tag on the home page and just start with H2 tags for the listed posts. Beauty of using the H1 tag on the home page is that you can emphasize the main keyword of your site.
Suggestion: Be it 'Webmaster Advance' or 'Hardware Insight' or any other keyword phrase you want to emphasize, you can add H1 tag either as text or as a wrapper for the logo image with alt text.
3. Title tag issues
This page uses two title tags and thus the score is lowered to only 51%.
Suggestion: Being one of the most important SEO elements, do not try to confuse search engines without a reason as the document should have only one title tag - the one in it's <head> section.
4. 'Soft' errors
Here we have a case of no critical errors, but a lots of soft 'warnings'. Document structure is a bit mixed up with two H1 tags, there are 283 links on the page, the main image does not have alt text, and the title is a bit long to fit in search engine results. Lot's of opportunities for a good score missed for a small effort.
Suggestion: These are all fairly easy items to fix. Just follow SEO Doctor recommendations (available when you click More info link in the SEO Doctor panel for any error/warning) and fix them one by one.
5. Good job!
Websites: http://www.viking.ee/en/ and http://artinblog.ru/
And here is a perfect 100% score, this webmaster is definitively SEO aware.
Suggestion: Keep up with the good work!
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Posted in: SEO
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