I do not consider my self an avid social media user but I do follow what's going on, and some recent developments have been really interesting from a business perspective.
Few months ago, leadership of social media site Digg.com decided to make few radical changes, hoping to increase the popularity of the site through this makeover.
They first changed the interface but unfortunately instead of being original they just copied Facebook. And then they decided to allow publishers to submit feeds for their stories so they can be auto posted, which effectively was a kick to the head of submitters, who were the core of the Digg success. And finally they wiped the old database, pretty much finishing them off.
Here is compete.com traffic report which shows what happened to Digg.com since the changes in August.
To confirm what the chart is suggesting, few days ago I monitored an article get to the front page of Digg. Result was less than 2,000 visitors total. A year ago that number would probably be around 20,000.
It brings the obvious question: How in the world they failed to analyze the consequences of the changes they are making, which would effectively spell the beginning of doom for one of the most popular websites in the world? Did they not have enough resources? Or not enough time? Old Digg was doing just good, why change it without a sound plan? What did bring this urge? Would really like to know.
And then there is this another company, Google. They are trying to get into the whole social media game at all cost. I never seen anyone try so hard.
Look at all these Google's social 'attempts': Google Latitude (does anyone in the world use this?), Google Buzz (landed them a lawsuit) , Google Wave (one day glory), Google Orkut (oh boy), Google Friend Connect (Google friend what?)...
On the other hand, Google gave the world technology like Google Docs, Chrome Browser, Google Analytics, Gmail, Google Reader and Google Maps. This is all state of the art and they seem to have incredible talent to understand and apply technology.
But they fail miserably when it comes to socialization. Typical geeks.
The hottest trend in the industry right now is location based social networking, for example sites like Foursqaure. Simple, attractive, social. And guess what? They all rely on Google's technology underneath - Google Maps.
Really funny how, even when you have all the resources in the world at your disposal, it is still possible to have leadership blindness.
- Microsoft vs Google – Bing, LookingGlass, what’s next?
- Impending demise of Google world
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Posted in: Startups
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