When people think about Internet they think about dominance of one company - Google. Like it or not, Google currently controls search, and with it the big portion of Internet revenue cake.
However, compared to Microsoft, Google is still relatively small, albeit growing at a faster pace. Here is the revenue chart of two companies.
Fact is that Microsoft has been relying on sales of it's two main products Windows and Office for too long time. Their attention finally shifted to Internet and the first major product launched this year was a new search engine, followed by a big Microsoft-Yahoo deal.
Today Microsoft announced LookingGlass, Social Media Analytics product which will aggregate feeds from Twitter, Facebook, YouTube, Flickr and other social media sites and provide analytics. Looking Glass will be browser-based and powered by Microsoft’s Silverlight, another web technology they are pushing. It shows how actively Microsoft engages with leading trends on the Internet establishing it's position ahead of the competition.
Google has some of the best web services around but they are not perfect, especially in those that bring most revenue. For example, Adwords and Adsense work almost as two independent companies withing Google and you can not transfer funds from one account to another. Adsense works only on CPC basis which leaves a lot of space for a strong CPM based content network, which many advertisers would prefer.
It will be very interesting watching the battle of two giants in the near future, Google having the advantage of home ground, and Microsoft with longer product experience and insane marketing and development budgets.
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Posted in: Startups
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