I am one of those who believes that printed book and newspaper will never become extinct. There is something in the feel of the paper in your hands that makes it special. Plus newspapers can be reused in some many practical ways, once they served it's original purpose of providing you with news.
Nowadays almost all newspaper companies have made a move to the Internet. While browsing Telegraph Newspaper website today I noticed few things that could be addressed to their advertising and web development departments.
Here is a screenshot no. 1, from today's home page of Telegraph:
The ad code was either not properly inserted or somehow else broken, causing the extra ad information to be output.
Example no. 2 shows Google Ads serving 'relevant' ads about Two British soldiers killed in Afghanistan.
I don't have anything against Google Adsense, on the contrary I think it is a great service. But I am asking myself would I be using it if I was owning one of the largest newspapers in the world? Is it the best one can do in monetizing a website today? What would you do if you owned Telegraph?
Posted in: Debate
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