Rush to make money

I am one of those who believes that printed book and newspaper will never become extinct. There is something in the feel of the paper in your hands that makes it special. Plus newspapers can be reused in some many practical ways, once they served it's original purpose of providing you with news.

Nowadays almost all newspaper companies have made a move to the Internet. While browsing Telegraph Newspaper website today I noticed few things that could be addressed to their advertising and web development departments.

Here is a screenshot no. 1, from today's home page of Telegraph:

The ad code was either not properly inserted or somehow else broken, causing the extra ad information to be output.

Example no. 2 shows Google Ads serving 'relevant' ads about Two British soldiers killed in Afghanistan.

I don't have anything against Google Adsense, on the contrary I think it is a great service. But I am asking myself would I be using it if I was owning one of the largest newspapers in the world? Is it the best one can do in monetizing a website today? What would you do if you owned Telegraph?


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9 Comments

  1. Dec 12th, 2010

    I hope you are right, but unfortunetly, I don't think you are. I see the total demise of the physical newspaper and I see it comming soon. I believe books and magazines will follow but not totally and not as fast. I myself am a writer and it makes me sad that a play I have written might only be available on a plexiglass screne.

  2. Aug 23rd, 2010

    well, we can't blame them, business is business and advertising is something that gives life support for most business. so i guess if i on a telegraph i ill do the same to maximize the earning opportunities as well...but i just wish that the content of the advertisement compliments with the content of the news...

  3. Aug 13th, 2010

    I would do the same because advertising is a huge business and if I own a website/newspaper that popular I don't have to find clients, they'll find me and revenue generated from these advertisements are too good to turn down :)

  4. May 6th, 2010

    @Steve you'll call Google? haha good one. Don't worry Larry Page and Sergey Brin are standing by waiting for your to call.

  5. Apr 13th, 2010

    It's not odd for the world's no.1 newspaper company to display ads on its site. They are doing it right. Why not some extra income stream. They might give the adsense income to charity or some good cause. Its totally okay! What? Like, newspaper company can't display ads at its site?
    The coder guy missed something. He commented or uncommented something at the wrong place. That's funny though.
    Doesn't matter its Google AdSense or what, no ad company can control exactly what ad appears at which news. There is software behind all this. Does Google guarantee 100% relevant ad? Nop! But if someone uses section targeting for AdSense, then ads can be more relevant to the content.

  6. Steve
    Mar 17th, 2010

    First of all I would tell the person who inserted the ad . . . "Am I your babysitter or something? I thought you told me you know what your doing? Am I paying you to destroy my reputation? Get out here your FIRED. There's thousands of people out there who want your job. Bye!" Secondly I would call Google and say, "uh, is this some kind of sick joke your running on us here or something? You really think I'm that stupid? You call this relevant? Now get your head out of the clouds and start delivering. That's right you heard me correctly I EXPECT you to deliver on your promises. Game over kiddies. We're sick of this sh*t!"

    LOL . . okay probably not that extreme and Svengali but you get the point I'm trying to make.

    Yes Quality counts!

    • Mar 18th, 2010

      Are you a boss to anyone Steve? :)

      • Mar 28th, 2010

        I do not think he is kind a boss but it is clear that he dies to be. :)

    • May 19th, 2010

      Agreed, exact image of US movies in my mind XD

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