While I am glad this big country has started to master the art of search engine optimization and offering it for outsourcing, the conversation usually goes in the same way every time.
So if you are an SEO company from India here are few tips before you approach me next time.
- At least have a website. Many of the very confident SEO companies I talked to did not even have a website as they were 'too busy serving their clients'.
- I will ask you to show me a competitive keyword you ranked your own site for. In many cases this is where the big silence occurs. Then some of the more agile will want 'just a minute' and start browsing through their keyword rankings. If you want to take care of my site I expect you to have taken good care of yours first. And you should not need to go through keyword reports to know what keywords you optimized your site for
- If you want to ask for $1000/month for SEO work, you need to have a money back guarantee policy
- Show flexibility in your skills, as I want to hire a company not software
So far I have tried around a dozen of companies which passed this simple test. I kept working with only one which on the top of the list has good manners and customer relations.
So does outsourcing SEO to India work?
I think India has one of the strongest IT sectors on the planet and a huge potential for outsourcing SEO work. However the companies in India still lack basic business skills in communicating with the clients in the West.
It is getting better but still be prepared to get burnt in more cases than not. At least in many cases you were not going to lose a lot of money (but this is changing too).
More like this:
- Why are search results are so important today?
- SEO Case Study: From Zero to a Hero in One Month
- Organic Search Optimization Strategy for 2011
Posted in: SEO
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