This is second article in the "Do it yourself" series and this one will be about heading tags. Most theme authors still do not pay particular attention to the layout and usage of header tags (H1, H2, H3...) in theme layouts. From the HTML optimization perspective, H1 is the most essential page tag and should appear as first on the page, and only once. H2 tags is next in hierarchy and you can have several of them on the page. Below each H2 you can have several H3 tags and so forth.