Comments on: Tip for improving bounce rate: Ad-free homepage http://www.prelovac.com/vladimir/tip-for-improving-bounce-rate-ad-free-homepage Coding, WordPress, SEO, Games and Rants Sun, 21 Mar 2010 02:47:24 +0000 hourly 1 By: Dr.Laserhttp://www.prelovac.com/vladimir/tip-for-improving-bounce-rate-ad-free-homepage#comment-16800 Dr.Laser http://www.prelovac.com/vladimir/?p=1221#comment-16800 Are you saying that pay per click ads should definitely go and be replaced by pay per impression? Are you saying that pay per click ads should definitely go and be replaced by pay per impression?

]]> By: Ivan | SEO Consultanthttp://www.prelovac.com/vladimir/tip-for-improving-bounce-rate-ad-free-homepage#comment-16578 Ivan | SEO Consultant http://www.prelovac.com/vladimir/?p=1221#comment-16578 I would tend to think about it slightly different. It is not the Home page, but the landing page.Take the blogs for example – the landing pages are the Posts, Tags, etc - the long tail search pages. The bounce rate on the landing page is huge with lots of advertisements.The home page is actually quite often – the second page viewed. When you read the first article, you click on ‘Home’ to get the list of what else is there (if you liked the first article you landed on). So if there is nothing for the reader on that Home page... it’s the best way to send him off with a nice advertisement? Doesn’t it actually improve the user experience – since the user found what he was looking for?That is all the case – if the home page isn’t a important landing page. I would tend to think about it slightly different. It is not the Home page, but the landing page.

Take the blogs for example – the landing pages are the Posts, Tags, etc - the long tail search pages. The bounce rate on the landing page is huge with lots of advertisements.

The home page is actually quite often – the second page viewed. When you read the first article, you click on ‘Home’ to get the list of what else is there (if you liked the first article you landed on). So if there is nothing for the reader on that Home page... it’s the best way to send him off with a nice advertisement? Doesn’t it actually improve the user experience – since the user found what he was looking for?

That is all the case – if the home page isn’t a important landing page.

]]> By: vinh!http://www.prelovac.com/vladimir/tip-for-improving-bounce-rate-ad-free-homepage#comment-16490 vinh! http://www.prelovac.com/vladimir/?p=1221#comment-16490 I agree with this in general, but you gotta remember some sites get paid per impression. I think most online ads these days are pay per click though and those should definitely go.I do have to say that if a site's homepage has tons of obnoxious banners and ads I am less likely to visit than if otherwise. I agree with this in general, but you gotta remember some sites get paid per impression. I think most online ads these days are pay per click though and those should definitely go.

I do have to say that if a site's homepage has tons of obnoxious banners and ads I am less likely to visit than if otherwise.

]]> By: Vladimirhttp://www.prelovac.com/vladimir/tip-for-improving-bounce-rate-ad-free-homepage#comment-16484 Vladimir http://www.prelovac.com/vladimir/?p=1221#comment-16484 No this one is using my common sense, you are free to prove me wrong though ;) No this one is using my common sense, you are free to prove me wrong though ;)

]]> By: Jon Griffithhttp://www.prelovac.com/vladimir/tip-for-improving-bounce-rate-ad-free-homepage#comment-16483 Jon Griffith http://www.prelovac.com/vladimir/?p=1221#comment-16483 Is there data that you've collected to back up your claim? Is there data that you've collected to back up your claim?

]]> By: Paul J Robertshttp://www.prelovac.com/vladimir/tip-for-improving-bounce-rate-ad-free-homepage#comment-16453 Paul J Roberts http://www.prelovac.com/vladimir/?p=1221#comment-16453 Vlad,I'd have to agree. I hate sites where your browser is hi-jacked by an ad up front and have to click "skip" just to get through. If I get that, I'm GONE. Pop ups too. I'm OK with an add off to the side column or something though.Your content should be the main attraction on the front page. That's what gets your customers there and draws them in further. No need to muck it up as soon as your customer walks in the front door. Vlad,

I'd have to agree. I hate sites where your browser is hi-jacked by an ad up front and have to click "skip" just to get through. If I get that, I'm GONE. Pop ups too. I'm OK with an add off to the side column or something though.

Your content should be the main attraction on the front page. That's what gets your customers there and draws them in further. No need to muck it up as soon as your customer walks in the front door.

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